Thebalm Mad Lash Mascara

Welcome to theBalm, where our mission is to be there for you when you want to look good in a matter of minutes. We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Over the years, our philosophy has remained the same; to create makeup that inspires you to do what you love and look good doing it.

We're committed to creating premium cosmetics that are accessible, so you can release your inner artist and feel fabulous - wherever the day takes you. Our products are clean, green, and cruelty-free, with a wide range of shades and sizes to cater to your every need.

Discover our customer favorites, from the Mad Lash Voluminous Water-Resistant Mascara to the Mary-Lou Manizer Luminizer Highlighter. The smart, travel-friendly designs make it easy to take your makeup routine on the road, or give a product a test run before committing to the full-size.

Our injection-molded wand and phenomenal formula in the Mad Lash Mascara deliver intense volume and definition in a rich black shade that brings your lashes to new heights. Meanwhile, the Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, and Meet Matt(e) Hughes Liquid Lipstick offer a wide range of complexion-enhancing and lip-defining essentials.

Explore our clean and green products, such as the Schwing Liquid Eyeliner, Clean and Green Powder Blush, and Anne T. Dotes Tinted Moisturizer, all of which are formulated with your skin's health in mind. And don't forget our highlighter and bronzer options, like the Mary-Lou Manizer and Bronzilla Bronzer, to help you achieve a radiant, sun-kissed glow.

At theBalm, we're committed to empowering you to look and feel your best, no matter where the day takes you. Confidence is a gorgeous color, and we're here to help you shine.

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