Ultra Plush Mascara for Women

W7 Brand: Providing High-Quality, Affordable, and Cruelty-Free Cosmetics

Founded in 2002 in London, England, the W7 brand was created with the purpose of granting everyone access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7 products are 100% cruelty-free, with none of their products being tested on animals. This commitment to ethical and sustainable practices aligns with the brand's mission to provide high-quality cosmetics that are accessible to everyone.

Best Sellers: 1. Mighty Mattes Eyeshadow Palette: A high-quality, highly pigmented eyeshadow palette that is easy to use. 2. Banana Dreams Loose Face Powder: A yellow setting powder suitable for all skin tones. 3. Peachy Clean Makeup Remover and Cleansing Balm: A peach-scented emulsifying cleanser that effectively removes impurities and makeup. 4. Lift & Sculpt Cream Contour Palette: Six professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

Customer Reviews: - Mighty Mattes Eyeshadow Palette: 4.3 out of 5 stars (4,641 reviews) - Banana Dreams Loose Face Powder: 4.3 out of 5 stars (5,320 reviews) - Peachy Clean Makeup Remover and Cleansing Balm: 4.0 out of 5 stars (2,487 reviews) - Lift & Sculpt Cream Contour Palette: 4.1 out of 5 stars (5,898 reviews)

Prices: - Mighty Mattes Eyeshadow Palette: $7.95 - Banana Dreams Loose Face Powder: $7.95 - Peachy Clean Makeup Remover and Cleansing Balm: $6.29 - Lift & Sculpt Cream Contour Palette: $7.95

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, while maintaining a cruelty-free and ethical approach. With a range of best-selling products that cater to diverse needs and preferences, W7 continues to empower individuals to express their unique selves through makeup.

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